Winner: Goodman Jones

Once again, Goodman Jones has clinched the prize for the best use of the internet by an accounting practice. Use of the internet is central to the service the firm offers its clients. The website www.goodmanjones.com is the gateway for clients to the multiple services the firm offers.

Goodman Jones has focused on using technology to target its clients with information that they find useful. The practice runs an orthodox website and complements this with an SME blog and also publishes topical videos and podcasts, offering clients a broad choice of media from which to gather content.

The firm also offers management information through an online accounting system and provides an online meeting service.

The online accounting system, powered by GJ Online, offers all the functionality required by the firm's SME clients, including multi-currency functionality, timesheets and project accounting. Information is shared between client and accountant in real time and can be analysed over the phone if needs be.

The online meeting service allows for secure and confidential meetings to be conducted online by simply opening a browser and following a few basic registration steps. The meetings have enabled the practice to discuss documents, make presentations and conduct training over the web, saving money and time.

The blog is maintained by partner Philip Woodgate. It allows readers to exchange views freely and easily. The blog allows the firm to inform and learn from its core SME market.