The long-awaited Apple TV set-top box appears to be shipping to customers, nearly three weeks after the device's original target date.

Users who pre-ordered the device are claiming to have received notice from Apple that the units have been shipped from the factory and will reach users as early as 23 March. 

Apple's online store currently states that any Apple TV purchased online will ship in three to five business days.

The company did not respond to requests for confirmation or comment from vnunet.com. 

Apple TV has been generating a steady buzz since the first prototype was unveiled by Steve Jobs in September. Jobs revealed further information on the device in January during his MacWorld Expo keynote.  

Apple had set February as the target date for the Apple TV to ship to customers, but rumours began to circulate in mid-February that the box would be delayed.

Apple told vnunet.com that the device was still on schedule to meet Jobs's deadline, only to do an about face two weeks later and announce that the Apple TV would be delayed.